TV advertisement affects on children, Kids top marketing facts interesting information about Television usage in Pakistan, India, Bangladesh, UK, USA, Canada, UAE, Asia, Sri Lanka etc.
TV ads may spur snacking in kids as young as two. The federal cabinet has approved up to 150 percent increase in salaries of the prime minister, federal ministers, ministers of state, members of the National Assembly, its speaker and deputy speakers, members of Senate, its chairman and deputy chairman.
Though the salary of the prime minister has also been enhanced, he will be drawing less salary than the NA speaker and chairman Senate. The cabinet approved revision of basic pay of some public officeholders and members of parliament after 13 years.
The State Minister for Information and Broadcasting, Marriyum Aurangzeb, who attended the cabinet meeting in her incumbent capacity for the first time, termed the increase of salaries ‘insufficient’ compared with expenditure.
She said the government employees are entitled to have an increase in their salaries annually. The members of the NA belonging to all shades of views had been pressing the government for enhancing their allowances and salaries for many months.
Federal Finance Minister Senator Muhammad Ishaq Dar assured the NA in July last that he would review the salaries on the return of Prime Minister Nawaz Sharif from London where he was then undergoing cardiac treatment.
The cabinet accordingly approved the increase on Wednesday and it would be applicable from October 1 retrospectively. The members will get the arrears with the next month’s salary. Interestingly, salaries of members of the Balochistan Assembly are still higher than what has been approved for the National Assembly and Senate. The day the cabinet approved the increase in salaries, the sitting of the NA was adjourned in the evening due to lack of quorum.
The member of NA who was drawing rupees 61,000 monthly would be entitled to get rupees one hundred fifty thousand every month now. The NA speaker and Senate chairman’s salary has been fixed at rupees two hundred five thousand after increase from rupees one hundred sixty-two thousand.
The NA deputy speaker and Senate deputy chairman will be entitled to draw rupees one hundred eighty five thousand in place of rupees one hundred fifty thousand per month. A federal minister will be given rupees two hundred thousand while a minister of state will get rupees one hundred eighty thousand every month.
Some members of the cabinet proposed that the package of salaries should be even higher than what has been approved but Prime Minister Nawaz Sharif didn’t support the idea, the sources said. The cabinet, at its meeting in Islamabad, considered a twenty point agenda including draft agreements with some friendly countries for cooperation in different sectors.
Prime Minister Nawaz Sharif chaired the meeting. Later, briefing newsmen, Minister of State for Information and Broadcasting Marriyum Aurangzeb said the cabinet approved increase in salaries of lawmakers.
She said the increase takes care of inflation and incorporates ad hoc relief announced in previous years. It will be effective from first of October this year and its annual impact would be 400 million rupees.
She said despite increase, the salaries of MPs would be less than those of the members of the Provincial Assembly of Balochistan. She said the prime minister formed a committee, headed by Federal Minister Khawaja Saad Rafiq, to propose amendments in Pepra rules to update them and make them transparent.
Members of the committee include Federal Ministers Khawaja Muhammad Asif, Zahid Hamid and Qadir Baloch besides Finance Secretary. The minister of state said the cabinet empowered Ministry of Health to procure vaccine for immunization without following Pepra rules but with the prior approval of Unicef and the government. It would make the rules more transparent. The committee would present its report within a month, she added.
The issuance of NOC for Indian origin medicines and approval of the cabinet to start negotiations on bilateral agreement between Azerbaijan and Pakistan in the field of disaster management were also approved as they were on the agenda of the meeting.
The meeting gave approval for signing of the draft memorandum of understanding between Pakistan and South Africa on defence and defence industrial cooperation and MOU between Pakistan and Malaysian anti-corruption commission for strengthening cooperation in preventing and combating corruption.
The Cabinet discussed and approved MOUs and agreements with different countries in various fields. The confirmation of the decisions taken by the cabinet committee on restructuring in its meeting held on 11th of this month was also made by the federal cabinet.
- two-thirds of infants and toddlers watch a screen an average of 2 hours a day
- kids under age 6 watch an average of about 2 hours of screen media a day, primarily TV and videos or DVDs
- kids and teens 8 to 18 years spend nearly 4 hours a day in front of a TV screen and almost 2 additional hours on the computer (outside of schoolwork) and playing video games
The minister said the cabinet also approved empowering the Health Ministry to import vaccine for immunization and anti TB medicines in emergency situations. Moreover, she said, the cabinet gave approval to nine agreements signed with six countries, including Azerbaijan, South Africa, Kazakhstan, Belarus, Maldives and Malaysia.
Still, too much TV can be a bad thing:
- Children who consistently spend more than 4 hours per day watching TV are more likely to be overweight.
- Kids who view violent acts on TV are more likely to show aggressive behavior, and to fear that the world is scary and that something bad will happen to them.
- TV characters often depict risky behaviors, such as smoking and drinking, and also reinforce gender-role and racial stereotypes.
Children’s advocates are divided when it comes to solutions. Although many urge for more hours per week of educational programming, others assert that zero TV is the best solution. And some say it’s better for parents to control the use of TV and to teach kids that it’s for occasional entertainment, not for constant escapism.
The agreements were on issues of disaster management, cooperation in defence sector, cooperation in information technology, combating corruption and exchange and training of medical practitioners. She said the decisions of the Economic Coordination Committee (ECC) of the Cabinet were also approved and it was decided that the ECC decisions would be circulated to all the ministries. The minister said the cabinet also discussed the issue of Afghan refugees’ repatriation and it was decided that by December 2017 they would have to leave Pakistan.
Media effects and body image perceptions on youth
- This study was published by youth development initiative Media Effects and Body Image Perceptions on Youth.
The Study focus on three main research point which are as follow:
- 1. Television advertisements have significant impact on youth including product choices and overall perceptions of gender roles.
- 2. The tendency for preadolescent and adolescent females to compare their bodies to women represented in the media increases with age.
- 3. Increased exposure to television, magazines and movies put youth at a higher risk of adopting unhealthy lifestyle habits. The researchers discuss this further explaining that the television advertisements impact both the gender equally.
The product choice they make and how they see their gender role changes with television add. Females want to be like attractive spokespersons she watches on Television, and on the other hand young male put more stress on becoming muscular like one of those male models in the Ad. Youth often get carried away in the product choice when they see a celebrity endorsing a particular product. Further the researcher explain that it doesn’t only effect youth but also people in there preadolescent and adolescent age.
Female and male adolescent tend to compare themselves with models in television advertisements more frequently at this age and as a result both the gender feel insure and lack of confidence in themselves. This also led to unhealthy lifestyle which is one of the most serious things to be taken care of now a days. Girls with stick to crash diet to get unattainable body of those models in advertisement and boys often resort to the use steroids and over exercising to achieve a perceived muscular body