Social media is that dominating force in the modern world that can change minds, catch more business, increase sales or build and shape a brand or business. Have you fallen prey to spending hours on Facebook, or waking up at midnight to check for Tweets. This is because of the impact social media has on all of us these days.
Over the years, social media sites have also proven to be effective platforms for marketing. It is an internet fact that every click, every view and every record is recorded somewhere. Depending on your point of view, this is either very creepy or fantastically interesting. As we are data nerds here at Brandwatch we fall firmly into the second camp. We come across all kinds of interesting statistics about social media sites and users, so we’ve compiled the best of them on this list of bumpy facts.
For the curious, these represent a series of numbers that torment the mind, the users counted in tens and hundreds of millions, and the time in millions and billions of hours. For marketers, knowing the statistics behind social networks can inform the strategy and spend, which allows the targeting of users.
Social media statistics
- For context, as of July 2015, total worldwide population is 7.3 billion
- The internet has 3.17 billion users
- There are 2.3 billion active social media users
- 91% of retail brands use 2 or more social media channels
- Internet users have an average of 5.54 social media accounts
- Social media users have risen by 176 million in the last year
- 1 million new active mobile social users are added every day. That’s 12 each second
- Facebook Messenger and Whatsapp handle 60 billion messages a day
User numbers of Social Sites
- 4Chan: 11 million users
- Airbnb: 50 million users
- Facebook: 1.71 billion users
- Flickr: 112 million users
- Google+: 300 million users
- Instagram: 400 million users
- LinkedIn: 450 million users
- MySpace: 50.6 million users
- Periscope: 10 million users
- Pinterest: 100 million users
- Reddit: 36 million accounts
- Snapchat: 100 million users
- Twitter: 320 million users
- Wechat: 1.12 billion users
- Weibo: 600 million users
- WhatsApp: 900 million users
- Youtube: Over 1 billion users
Below are a few interesting stats for the top 10 popular social media sites.
This is the biggest social networking site with the largest number of users. There are more than 1 million small or medium sized businesses advertising here and it is estimated that larger companies are spending as much as $100 million on Facebook advertising per year.
Twitter is loved for spreading the word via tweets. This site has revolutionized social media. Approximately 81 percent of Twitter’s advertising revenue comes from mobile and there is a $200,000 cost estimated for a 24-Hour Promoted Trend on Twitter.
LinkedIn helps to build professional networks and engagement with other users. It is the world’s largest professional network being used for this purpose. Today, it has over 332 million users and each second adds two new members, all of which attracts marketers.
4. Google +
This site has 300 million monthly active users and is used for relationship marketing. It has over a 53 percent positive interaction between Google+ users and brands.
YouTube is expected to generate $5.6 billion in gross revenue in 2016. Currently, there are 6 billion hours of video watched on YouTube per month and 1 billion videos watched over mobile phones per day.
Pinterest marketing is another social media tool helping brands to grow rapidly. There are over 70 million users of Pinterest of which 80 percent are women and 20 percent are men. Over 9 million users have connected their accounts to Facebook.
Marketers know the usefulness of Instagram marketing and use Instagram to market products and services. It is a wonderful platform to share visual stories.
There are more than 300 million monthly active users on Instagram, of which 75 million are daily active users. Instagram is widely being used for business marketing.
This microblogging platform is used for sharing photos, videos, audio, quotes, text or anything that you’d like to market. It has more than 420 million users and 217 million blogs created, making it a favorite.
This image and video hosting social network has over 3.5 million images uploaded daily by users and offers massive online photo storage.
Reddit is a social networking site used for entertainment purposes, where registered members share content and direct links. It has 174 million monthly unique visitors.